Microplex Headrest app.

Last updated: 28 October 2026

1. Who we are

The Microplex Headrest app is published by Microplex Corporation ("Microplex", "we", "us"), Udaya Mawatha, Anuradhapura, Sri Lanka. The app runs on Android screens fitted to the back of taxi seats. It shows advertisements and an entertainment menu to passengers, and reports back to the Taxi CMS platform operated by Microplex and the taxi company that owns the screen.

2. Who uses the app

The app is installed on a screen by the taxi company or by Microplex. Passengers use the screen by touch. Passengers do not create an account, sign in, or enter any personal details into the app.

3. Information the app collects

3.1 Device information

When a screen is set up it is given a device ID and an 8-digit registration code, and the taxi company gives it a label and type (for example "Taxi 12, headrest"). The app also keeps access tokens that let the screen talk to our servers, and a Firebase Cloud Messaging token so we can send it "sync now" messages.

3.2 Location

The app reads the screen's GPS location so it can show advertisements meant for the area the vehicle is in (for example a city, or a zone around a shop). The location is the vehicle's, not a passenger's. It is sent to our servers when the app asks which advertisements to show, and with advertisement play records. A company can switch location off for a screen ("Ignore GPS"), and then no location is sent.

3.3 Advertisement activity

For every advertisement the app records which ad was shown or tapped, when it started, how long it ran, whether it finished, and any playback error, so advertisers and taxi companies can see run time, impressions and reports.

3.4 Entertainment menu activity

When a passenger taps an item in the entertainment menu (such as Music), the app records the item name, the address it opened, the time, and how long it was used. These records are not linked to any named person.

3.5 App status

The app reports its own status (running, error and the reason for an error) and when it last contacted our servers, so that fleet managers can see whether a screen is working.

What we do not collect

The app does not collect passengers' names, phone numbers, email addresses, contacts, photos, or payment details, and it does not use the screen to record audio or video of passengers.

4. How we use the information

• To choose and show the right advertisements for the vehicle's location and schedule.
• To produce run time, impression, and usage reports for advertisers and taxi companies.
• To monitor screens, find faults, and keep the app up to date.
• To keep the platform secure and to prevent misuse.

We do not sell this information and we do not use it to profile individual passengers.

5. Who can see it

Records from a screen are visible to the taxi company that owns the screen, the advertisers whose ads were shown (as summary reports), and authorised Microplex staff. We use these service providers to run the platform:

• Amazon Web Services (S3) — stores and delivers the advertisement media files the app downloads.
• Google Firebase Cloud Messaging — delivers "sync now" messages to the screen.

We do not share the information with anyone else, except where the law requires it.

6. Third-party content

Some entertainment items open content from other websites or services. Those are run by their own owners and have their own privacy policies, which we do not control.

7. Retention

Advertisement and usage records are kept for as long as needed to provide reports and to meet legal and accounting needs. When a taxi company removes a screen from the platform, the device stops being able to send or receive data.

8. Security

All communication between the app and our servers uses HTTPS. Each screen has its own access token, and the platform accepts data only from registered devices. Access to the Taxi CMS is limited to authorised users.

9. Children

The app is a general passenger screen and is not directed at children. It does not knowingly collect personal information from children.

10. Your choices and rights

You can ask us to tell you what we hold about you, or to correct or delete it, by contacting us at info@microplex.lk. Because the app does not identify passengers, we may need details such as the vehicle and the time of travel to find any related records. Taxi companies can turn off location for their screens in the Taxi CMS.

11. Changes to this policy

We may update this policy as the app changes. The "Last updated" date above will change when we do.

12. Contact us

Questions about this policy can be sent to info@microplex.lk or +94 77 713 5763. See also our general website privacy policy.